Starbucks confirm to close 8,000 stores in United States of America for the afternoon on May 29. This step is for the necessary training of roughly 175,000 workers. And the main motive of training will be “how to prevent racial discrimination in its stores”.
Starbucks almost have 6,000 cafes with license. And will remain open. Starbucks said it would make training materials available to the employees of those stores. Who are working by the grocery stores or airports where they are present.
The announcement come from the world’s biggest coffee company in the United States of America. As it tries to minimize the tensions after the arrest of two black men at one of its Philadelphia cafes. Last week this news spread blame of racial profiling in the society.
Protesters have called for a boycott of the company. Due to this it has become the biggest public relations test yet for chief executive Kevin Johnson.
Chief Executive Kevin Johnson reviews
Though Mr. Johnson is a former technology executive. Who took the charge about a year ago. And was already fighting to boost traffic to Starbucks. Who is trying for intense competition from coffee sellers ranging from hipster cafes to fast food chains and convenience stores.
Its noted that the afternoon hours are the slowest time for Starbuck’s business.
Mr. Johnson also inform that “While this is not limited to Starbucks, we’re committed to being a part of the solution”. He also apologies for the arrests of the two men and taken responsibility for the incident. We will try best, not to repeat it again.
Though the company Attorneys said “Johnson & two other men involve in the constructive discussions about this issue. Also what is happening in communities across the country for the Starbucks.
While Starbucks has capably handle the issues for example gun control, gay marriage and Congressional gridlock. Seems US race relations issues have proven more challenging.
Starbucks shares in the stock exchange market were up 0.8 per cent at US$59.87 in afternoon trading.
Though the closure of 8,000 stores and its corporate offices for an afternoon will definitely have an impact on sales. Starbucks did inform that how many hours the stores would be shuttered on May 29.